Selling/Pearson Education Limited/Kathryn Lennon _{For Entrepreneurs}

Ditch outdated sales thinking and get 21st century selling techniques for 21st century sales volume:

• Think and act like your customer and get more sales
• Get fabulous sales and still be a nice person

Selling For Entrepreneurshelps the reader learn from people just like them -entrepreneurs - with passion and enthusiasm for the subject, but without the training or patience for “traditional” selling, who have lived through the rejections and knock-backs to tell the tale!

It details every aspect of the sales process, from planning to presentation to closing. As well as learning nuts and bolts of selling, you'll find out how to:

• Develop the self-image to give you the edge in every sales situation
• Concentrate on the customer's emotional factors to ensure better sales results
• Identify your customer's most pressing concerns
• Position your product or service to fill those needs.